I saw this today and actually like it quite a bit. It strikes a chord and makes me think. I think it's the most you can hope for in today's rush, rush world where we are bombarded by a flood of images and noise. This would make me stop and think. It's one in a series of ads featuring world leaders all saying the same thing. To me that's lazy writing - but maybe the writer's hope was that the repitition of the same phrase really drives home the argument. Fine. I'm just saying with this kind of high profile ad, I would have written a different quote for each one...but maybe that's why I'm an unemployed writer...
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